Seven Key Marketing Strategies For DIY Home Staging
Sell Faster, for More Money and without Stress:
Think Marketing
The real estate market is competitive. First impressions matter immensely. Whether you're preparing to sell your beloved family home or looking to flip an investment property, the art of presentation can make all the difference.
Home staging, the practice of strategically arranging furnishings and decor to highlight a property's best features, has become a cornerstone of successful sales. While many may associate staging with professional services, the rise of do-it-yourself (DIY) home staging has empowered homeowners and sellers to take matters into their own hands.
However, staging a home yourself is only the beginning. Without the right marketing techniques, your showcased home will not necessarily translate into a successful sale!
My guide shows important marketing considerations for the DIYer. It explores how savvy marketing practices can elevate your DIY staging efforts and maximize the potential for a successful sale. From staging for your target market and creating compelling online listings to harnessing the power of social media and beyond, we'll uncover the key strategies DIYers need to know to captivate potential buyers and secure a swift and lucrative sale.
PROVEN MARKETING STRATEGIES
1. The Power of Visual Appeal
A well-staged home stands out from its competition in a crowded market. It grabs more attention and interest from potential buyers resulting in more and often higher offers.
Good staging can highlight a home’s features. By placing furniture, decor, and accessories strategically, architectural details become visible, and space is created where none existed.
Most importantly: good staging helps buyers see themselves living in the space.
2. Targeting the Right Audience
Buyers come from many lifestyles. It is up to you, the homeowner, to determine what type of buyer your home will appeal to most and then stage it accordingly.
For instance, if your home is located in a suburb not too far from schools, it will be of interest to families with younger children. You will want to show a spare bedroom as a kid’s bedroom, or the living room becomes a family room. Alternatively, a townhouse in the city might be more appealing to a professional couple. In that case, that spare bedroom can be staged as an office or studio.
By targeting your potential buyers you need to create an emotional connection between them and your home. This means that location, style, and features are important elements to consider together with income, age, and family status.
3. Staging for Different Market Conditions
Consider the following:
Local vs National or even International Selling
Seasonal Selling
Competitive Listings
Each of these markets has different requirements, different looks, and different buyers. Tailor your staging to the market you are in.
4. Online Listing Optimization
Compelling descriptions, relevant keywords, and accurate details determine the online visibility of your home. Presenting your listing on multiple real estate websites and platforms will make sure you will reach a wider audience of buyers.
5. Virtual Staging, Tours and 3D Walkthroughs
You can provide potential buyers with a realistic sense of your property’s layout and features by using technology. Technology can help you showcase the potential of your space to buyers who can visualize themselves living in it before seeing it in person. Virtual tours can help engage buyers and thus generate more interest in your home.
6. Social Media
Use platforms such as Facebook, Instagram, and Twitter to promote your home’s listing to your targeted audience of potential buyers. Share visually appealing photos and videos of your property, engage with followers, and leverage relevant hashtags to increase visibility.
7. Pricing Strategy
You and your real estate agent will discuss and set the right price for the home based on market trends, comparable sales, and the property’s condition. Together you will determine the optimal pricing strategy to attract buyers while maximizing your return on investment (ROI).
When you implement these proven marketing steps, you can increase the visibility of your home, generate plenty of interest, and ultimately achieve a successful sale!
And, when you have had a good number of listing views, plenty of inquiries and interest, and a faster sale time, you know you will have succeeded! With a higher sales price as the topping on your real estate cake.
Questions, thoughts, or comments, please note them below and I will get back to you.
BLUE SKIES!
